Preston is a product strategist, digital experience futurist, and developer advocate.
About Preston So
Preston So is a product strategist, digital experience futurist, developer advocate, researcher, speaker, and author of Decoupled Drupal in Practice (Apress, 2018).
A globally recognized voice on decoupled Drupal and subject matter expert in areas including the decentralized web and conversational design, Preston is Principal Product Manager at Gatsby, where he works on improving Gatsby’s developer experience, evangelizing its ecosystem, and enabling product development.
Preston has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, a Drupal developer since 2007, and a manager of local and distributed teams since 2015.
A three-time speaker at SXSW Interactive (2017, 2017 encore, 2018), Preston is a sought-after presenter on topics such as user experience, web development, open-source innovation, and emerging technologies. The 50+ events where Preston has spoken include keynotes on five continents and in three languages.
Prior to Gatsby, Preston was Director of Research and Innovation at Acquia, where he helmed Acquia Labs, an innovation center architecting groundbreaking projects for clients like the State of Georgia and Nestlé Purina, and created Experience Express, a travel-inspired column about building and designing digital experiences.
Previously, Preston oversaw the Entertainment Weekly website and managed its development team at Time Inc. (now Meredith), contributed to the Spark initiative in the Drupal project, and operated an award-winning freelance web and print design studio. Preston also directed the most recent redesign of The Harvard Crimson’s online edition, the first student-designed responsive newspaper site in the Ivy League.
Preston has also given free web development classes in public libraries, co-founded the Southern Colorado Drupal User Group (est. 2008), and is lead organizer and co-founder of Decoupled Days, a conference about the future of content management systems and their architectures.